London based production company Stamp and Universal approached Moonshine to develop a mobile application that could apply cinematic filters to user generated content
The London UK production company 'Stamp' approached Moonshine to develop a mobile application for their music industry client, Universal. Developed as a new approach to music industry activation, Stamp wanted to combine their production work with a shareable content rich mobile application. Developed as a method for users to create their own version of favorite music videos, Stamp your Video was designed to enable users to apply popular cinematic filters and video styles to camera phone footage in real time. Satisfied with the look they had created, the application users could then post to their Facebook and YouTube channels as part of a wider socially orientated activation with a competition call to action. Stamped with their chosen filter style, users shared their reworking of favourate video styles for voting and comments by their peers and Stamp's music celebrity judges promoted by the team from Universal.