Simultaneous rich media campaign for RedBull to publicise their summer season of events and a new product launch
The design of two concurrent digital advertising campaigns for Red Bull. Both were required to be made up of several standard format banners, but to carry one creative message through each execution. One was to be for the Red Bull ‘Flugtag’ competition, and the second was to be for their ‘Soapbox’ race. The project required the design of a series of master banners, which were planned to then be rolled out in various territories, and adapted by designated agencies in each country.