Empowering Writers

Moonshine created a website for Empowering writers


Project Info

Empowering Writers is a US-based scholastic program developed for teaching writing with the aim of improving student writing and improving test scores.

Our brief was to design and build a website that would act as an online resource and aid teachers in the instruction of writing in the classroom as well as informing parents of the writing skills being taught as part of the school curriculum to encourage home-based support.

To meet these requirements, we used the open source content management platform WordPress which allowed us to integrate the functionality of static HTML pages, e-commerce, video with easy site maintenance and flexibility.

The site was designed around a dozen main page design templates, and each was developed as a set of grid based components which in turn allowed a variety of additional pages to be built from the ground up based on an extensive wireframe document.

The content management system we developed enabled the Empowering Writers’ team to regularly update, edit and upload content to the main site as well as maintain their ever expanding online bookstore.

We were also asked to build the infrastructure for a template for a monthly newsletter and email flyers providing workshop updates and other announcements.


Site Visuals

Concept Development